2023

Project Branding

Social Media Templates

Content Creation

Presentations and Pitch Decks

Newsletter Design

CATALYST LEADERSHIP PROGRAM by Fairforce Consulting is a community experience helping small business owners to build sustainable cultures of entrepreneurship rooted in ethical strategies that create impact in the world of business owners and that of their community.

For this project, I created a brand identity (colors, typography, and graphics), Instagram templates, and workshop presentations. I also designed the landing page on Squarespace, set up the online payment options and oversaw the logistics on launch day.  

Project Branding and Graphic Design

I was responsible for the creation of the project's brandng and visual identity. The tasks inculded choosing colors, typography and graphic elements according to the program's target audience; as well as desgining 3 workshop presentations and ad-hoc Instagram templates on Canva to streamline the content creation process.

Moreover, I worked in close contact with the marketing team to design the program's landing / sales page on the client's website (Squarespace). This included setting up different product pages to automate the purchasing process of 3 different program tiers.